What is the best way to use gamification in companies? Below are six tips to explain how gamification is best used in a business.
Communicate the process and goals of the game accurately
Before an initiative is launched, the players should be given as much information as possible. This includes the goal of the game, the winning criteria, rewards, benefits for the company and the rules. When a gamification project is launched, all players should know the rules from the beginning to avoid unfair competition. The purpose of the game should be explained as well as the criteria and rewards.
Use gamification early
Gamification should be implemented at an early stage to make it easier for future employees to get used to it. This makes it easier for the company to start future gamification projects and explain them to the employees. Here, the focus can be placed on the following features: Points: Players can earn points by completing tasks, achieving certain results, or logging onto the platform. Best List: Players have the opportunity to compete with each other here and get better as a result. Badges: Badges can be a form of reward for good work or good behavior. The badges can then be displayed virtually and can motivate other players. Rewards: In addition to badges and points, there are rewards that can be distributed in real consumer goods. These could be, for example, vouchers or monetary rewards
Offer desirable rewards
Not every player wants the same rewards. Some players tend to have lower expectations, while other players expect higher validation. Small incentives (e.g. badges) will not be able to motivate players in the long run. Larger prizes (e.g. cash winnings or vacation vouchers), can increase motivation a lot more. However, since not every company has these possibilities, another middle ground could be found. Small "quality-of-life rewards" such as a day off or a voucher for lunch are small but still effective rewards. In addition, the player's successes should be posted to motivate him and the others.
Help people understand your product better and faster
Acknowledge the contribution of all players
Gamification usually only makes the best players feel special and valuable. It is essential to ensure that participation in the project and winning are equally valued. This way, the other players do not feel disadvantaged. Each player should feel that it is worth making an effort and participating equally. Some kind of reward for a whole department or for a joint project is a good decision here to let everyone share in the success.
Track success
With each new initiative, success and failure must be measured to improve the players and the initiative in question, respectively. Gamification can sometimes provide more benefits or more drawbacks than anticipated. A dashboard is a useful tool to analyze the gamification project for impacts that were not considered. The following metrics can be helpful: productivity, number of players, game duration, productivity, and individual metrics.
Reflect on the performance
In addition to tracking success, it is to allow players a chance to give feedback. Players should be given feedback on whether or not they have mastered the tasks. Each project should end with a summary of the data collected. This should focus on the biggest achievements and failures. The focus is on players who have done a good job, so that others can learn from them
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